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A digital TV transition is about much more than moving from one technology to another. It is about transforming an entire communications system to improve communications for consumers.

DTC's Digital TV Transition Group—with expertise in government relations, retailer and consumer education, market conditions, equipment suppliers and technology—has worldwide experience aiding broadcasters, government regulatory bodies and other stakeholders through this complicated, multi-layered process.

Through a fine-tuned, strategic process that involves planning, education, research and technical design, DTC consults on TV transitions for countries of all sizes. Regardless of a country's size, the stakes are high —whether planning and implementing an analog TV shut-off or a transition to a new digital format. That's why we treat every project as unique, giving special consideration to the conditions, culture, economics and goals of that country.


DTC was on the leading edge of the analog-to-DTV transition and, once again, is leading efforts to establish standards for the next generation of broadcast TV and technologies. From modulation schemes, distribution mechanisms, compatibility, Internet integration, streaming and more, DTC is working with early next-generation technology leaders to set technical standards and processes that will aid migration efforts in the years ahead. DTC is working closely with the industry’s key influencers who are driving the forward-thinking efforts to continue to evolve how television is delivered worldwide.

  • Technical Standard/Specification Evaluation
  • Transmission Infrastructure Installations
  • Consumer Digital Receiver Procurement
  • Government Receiver Distribution Programs
  • Consumer and Industry Education
  • Next Gen Broadcast TV Strategy Planning

Our Experience

    • Developed a study for a large group of broadcasters that benchmarked the technical steps and costs for broadcasters to switch from an existing digital TV format to a next-generation standard.
    • Authored an in-depth study for the National Association of Broadcasters (NAB) that laid out the industry-wide time and resources required for an estimated 850-1,160 TV stations to move channel assignments at the conclusion of government-sponsored spectrum auction
    • Planned and implemented a $2 billion digital-to-analog converter box subsidy program that assisted 35 million households in purchasing converter boxes
    • Designed and managed retailer program with electronic funds transfer and prepaid debit cards to minimize waste, fraud and abuse for more than 30,000 retail stores and online retailers
    • Produced the only market research tracking service that quantified the sales and supplier market shares of digital-to-analog converter boxes
    • Developed a study for a large group of broadcasters that benchmarked the technical steps and costs for broadcasters to switch from an existing digital TV format to a next-generation standard
    • Authored an in-depth study for the National Association of Broadcasters (NAB) that laid out the industry-wide time and resources required for an estimated 850-1,160 TV stations to move channel assignments after the government-sponsored spectrum auction
    • Worked with a consortium of broadcast industry leaders to author an ATSC 3.0 implementation and transition guide
    • Planned and executed analog switchover and subsequent national rollout of Dutch digital terrestrial TV network consisting of 55 transmitter locations
    • Provided several studies on analog-to-digital TV switchover for the UK's Department of Trade and Industry, Ofcom (the UK regulator) and Digital UK (the body responsible for coordinating digital switchover)
    • Provided nine days of technical training to the Hellenic Telecommunications and Post Commission (EETT, the Greek National Regulatory Authority) on digital TV transmission networks, including measurement techniques and coverage verification in preparation for the country's digital switchover
    • Provided research, data and planning factors for digital TV transition to a South Korean government agency
    • Consulted with government officials and industry leaders from India, sharing insights on the key components of transitioning to digital technology, including the use of public-private partnerships to engage consumers
    • Prepared set-top box cost analysis for Israeli government as basis for formulating a set-top box subsidy program
    • Analyzed digital radio receiver availability for The Second Authority for Television and Radio (Israeli government agency) on the feasibility of combining a digital radio network with the DTT network
    • Provided training about new DTT system and analog shut-off to broadcast engineers, owners, government officials, retailers and pay TV service owners in Curacao and parts of former The Netherland Antilles region
    • Produced a written guide for Curacao consumer electronics retailers that includes an overview of the Curacao DTT system, database of receivers and TVs that are compliant with the analog and digital systems, and instructions for how retailers can help consumers prepare for the transition
    • Produced a video and a website to educate consumers in Curacao about the digital terrestrial TV system
    • Advised Brazilian Government on "keys to success" and orchestrated in-person meetings between government officials to allow Brazil to glean best practices from the successful U.S. digital transition
    • Developed a guide for consumer electronics retailers in St. Maarten that includes an overview of the island's DTT system and ways to help consumers choose appropriate receivers; provided training, with on-site presentations to retailers and other DTV stakeholders
  • North America

  • Europe

  • Asia

  • Middle East

  • Latin America

Digital TV Transition Group Experts


Jay has been in the broadcast industry for nearly 50 years. As the industry has transitioned from analog to digital television, he's been actively involved in designing and building some of the world's leading broadcast facilities. As a former engineer and executive at Harris Broadcast, Jay led technical teams that designed and built encoding, multiplexing, monitoring and control products during the rollout of digital terrestrial TV in the United States and globally. In fact, he's worked with broadcasters in more than 30 countries, including Iraq, South Africa, Mexico, Brazil, Korea and Thailand. Today, he develops new television broadcast standards, shapes regulatory/spectrum issues and serves as a technology advisor for Harris Broadcast. Jay was the 2013 recipient of the National Association of Broadcasters Television Engineering Achievement Award.


Peter Barnett specializes in transmission, reception and distribution of digital TV signals. He has executed numerous studies related to digital switchover for the UK Department of Trade and Industry; the Department for Culture, Media and Sports; Digital UK and Ofcom (the UK regulator). For more than 10 years, he has given lectures and taught continuing education courses on both digital and satellite television.


As the president of Digital Tech Consulting, Myra has more than 20 years in the digital TV market. She created and contributed to DTC's Digital-to-Analog Converter Box Quarterly Research Service that provided vital data and analysis for digital-to-analog converter box sales in the United States from 2008-2010. Myra has provided DTT transition services to telecommunications and broadcast regulators in countries such as Israel and Curacao. In addition, she has presented DTC's findings on the digital TV market to organizations such as the DVB Forum and the MPEG Industry Forum. Myra is a member of the Academy of Digital Television Pioneers.


Anita has over 25 years of experience as a business executive, government attorney and program director. For four years, she was the Program Director for the U.S. Government's TV Converter Box Coupon Program, a $2 billion subsidy program that assisted almost 35 million households in making the transition from analog to digital broadcast television. Throughout her career, Anita has advised companies and governments on a wide range of regulatory, policy, legislative, strategic and business issues, especially related to new media technologies, intellectual property and privacy.


Eric has extensive experience working with broadcasters and governments to engineer and implement digital terrestrial TV networks. His experience includes the migration of a nationwide analogue media distribution network in the Netherlands, the implementation of a fully digital multiplexed network, and the analog to digital switchover and national rollout of the Dutch DVB-T network. Eric's experience extends to the mobile arena. In the Netherlands, he led the implementation of a DVB-H network and a mobile data network upgrade for a large network operator.

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DTC's detailed cost analyses tailored to Israel's STB specifications gave us the knowledge we needed to base an estimated price for receivers. Not only did we receive personal attention from DTC's senior analysts, but DTC's STB cost analysis proved to be accurate.

Second Authority for TV & Radio