ATSC 3.0 Devices Forecast & Analysis

The ATSC 3.0 next-generation TV system comes at a critical point as the TV services ecosystem is in significant flux. While the new standard enables multiple use cases and business models, there are a lot of unknowns that could affect market conditions and adoption of various technologies and devices. DTC applied its product forecast and analysis capabilities to help one chip developer measure the potential uptake and opportunity.